What good is an idea that is never shared?

A site buried in a pile of search results is like an idea you don’t tell anybody about. You may have the perfect strategy to save the world, know all about the dangers even clean coal poses for the environment and cancer rates, even have a few recycling ideas to share, but if nobody can find your site to find out about them, you may as well be talking to a tree. Politics needs to be shared, but if nobody can find you, no sharing can possibly take place.

There’s never been a better place to promote politics and ideas than the Internet. Obama proved the web’s effectiveness by using it to connect to voters who were outside of traditional political spheres. If you want to turn the world on to saving the environment and living sustainably on the earth, there’s no better place to get started than online.

If a web site exists in the forest of the Internet but nobody even knows it exists, can it really make a sound?

Ideas are exchanged over the Internet every day like the flow of electricity. In fact, the web can be one of the most powerful educational tools when it comes to global warming, the dangers of pesticides or the risks of nuclear power.

But to get those ideas out there, your site needs to be found. Since most people don’t take the time to go through more than a few pages of results, your site needs to be in the first page or two of search returns for anyone to even know it exists. Ranking high is only possible through a consistent marketing strategy, one that adds value to your site through relevant content as well as links it to other high quality sites that add prestige and importance to your site.

Build quality content to your site that’s rich in the very keywords people use to find your ideas. Not only is the content search engine friendly, it’s useful, educational and compelling as well. If people have a rewarding experience visiting your site, they’ll visit it more often, creating more traffic that causes Google to recognize the importance of your site.

Interest in a site snowballs. As more people find you at the top of the rankings, you’ll get more traffic, which means more promotion of your ideas. As your site becomes more visible, your ideas will be shared and networked, having a greater impact on the environmental community.