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Building Your Brand on Twitter in Five Easy Steps There are 5 basic steps to effectively branding your small business on Twitter. Create a custom Twitter background, attract followers, build your base, interact with the community and make your sales pitch. This is not an overnight process but with a customer base 50% of which have a college degree and earn $60,000 plus each year is worth the slow cultivation.
(1) Your Custom Twitter Background: Twitters unique design a background feature is a free billboard for you to promote yourself or your business. The design can be an extension of an existing website, promote a product or be an effective online business card with contact details. The unique background template is not a static item. It can be edited to attract or inform followers about new products, services, or web site locations.
(2) Attracting Followers: It is after all about who is following you on Twitter and by extension those who follow your followers. In the beginning tweeting famous quotes, music, humorous videos and news is an effective tool to attract followers.
(3) Build Your Base: A hard sell approach is rarely a successful approach on Twitter. A recent survey of twitterers showed 42% of respondents unfollowed other twitterers because they were tired of watching them self promote with links and no interaction. An effective way to build follower numbers is by individually following those who follow your followers. Those who follow will likely have a following with the same interests that attracted them to your Twitter identity
(4) Interact with the Community: Time for a sales pitch will come later your focus should be on building a client base. Begin by tweeting information about subjects that potential customers might find of interest is the perfect initiation to your business products and services. If you sell books tweet the latest literary reviews or Tea Shops could post news links to health benefits of drinking Green Tea.
(5) Making Your Sales Pitch: Their curiosity has been piqued and now you can test a few sales tweets. It will be important to monitor the rise or fall in follower levels after each tweet and adjust content accordingly. You can use humor to pitch your product causing your message to be retweeted and sending to those not currently following you.
Create, attract, build, connect and sell are all the tools you need to successfully advertise your Twitter identity. Simple steps that will ensure you are building a permanent base of repeat customers.
