Creating a successful Google Adwords Campaign starts out with selecting the right keywords and keyphrases. You don’t just guess for the right keywords and hope to profit from them. There is a process you must follow and tools you must use in building a keyword list.

Most adwords veterans, the ones that actually profit from Adwords, use a three-step process in selecting keywords and keyphrases. Step 1 is to start with the most common and obvious keywords and input them on a keyword tool to determine the volume of searches for each keyword. Step 2 is searching for keyword synonyms and other relevant terms that their target market uses. Step 3 is all about optimizing the list by weeding out inefficient keywords.

You need to have the correct keyword tool before you can use this three-step process. The best keyword tools are Google Keyword Selector Tool, Keyword Discovery, Word Tracker and a simple Thesaurus according to Howie Jacobson, author of the book ‘Adwords for Dummies’.

You have free access to Google Keyword Selector Tool in your adwords account. This tool is great for searching synonyms and other relevant or appropriate keywords for your niche by entering your preliminary keywords into it. This tool can also make comparisons between keywords in terms of search volume, monthly trends, advertiser competition, and average cost per click.

Keyword Discovery allows you to manage numerous lists of keywords and keyphrases, compare keyword data and produce reports easily. This is a much powerful tool than Google’s and are suited for Adwords and SEO veterans. The only downside to this is that you need to pay for Keyword Discovery. Consider getting this tool once you have experience with Adwords.

Word Tracker has a paid service and a free tool. The free keyword tool is quite useful for cross-referencing keyword data. It only provides very basic data such as the number of searches conducted within a month for a keyword or keyphrase. It is also important to note that the data this tool produces may have some discrepancy with Google’s Keyword Selector tool.

Keyword tools are indispensable in any Adwords campaign. They are especially good at mining long-tail keywords and other relevant terms in any niche. These tools make it easy for anyone to gather, analyze and compare numerous keywords data. You can also export data out of these tools into an Excel spreadsheet or other software documentation format for easy documentation.

Use free keyword tools in building your keyword list for any niche. That’s the most important advice I can give to anyone just starting out on Google Adwords. In this way, you get to see how your niche and the mind of your market work allowing you to create effective ads with high click-through rates.